We will be the best, most trusted
and admired company in the financial services industry.
Trust and honesty are essential to us. We do what we say we
will do. We communicate with candor. We admit our mistakes. We are people
who can be trusted.
Respect and Value the Individual
We embrace diversity, seeking new ideas and listening and
learning from each other. We appreciate the unique capabilities and
contributions of each person. We foster personal growth. We are at our best
when fully engaged with our families, friends, and communities.
We achieve far more as a team than as individuals. We do
not tolerate those who put their own self-serving interest above those of
our customers, and colleagues.
We are passionately committed to service. Through our
dedication to service, we create value for customers, communities and
Personal Excellence and Accountability
We are committed to the highest level of personal
performance. Each of us takes our roles and responsibilities seriously.
As a team, we play to win. We are optimistic, confident and
driven by a sense of urgency and desire to excel. We are focused on the
long-term success of Geoffrey Richards and our clients.